Bloomberg Media presents
Deconstructing the decade:
Sustainability v Profitability.
Panel. Sustainable entrepreneur Dominic McVey dives into the world of cause-led consumers. Increasingly, people’s personal values are influencing their purchasing decisions, but the battle between altruism and profitability presents a problem. Can we achieve both?
Chair: Dominic McVey
Diana Verde Nieto: CEO, Positive Luxury
Margareta Mahlstedt: General Manager, Marketing, Porsche
Max Gottschalk: Founder, Ocean14 Capital
Exploring altered aspirations:
The undiscovered diversity of affluence.
Workshop. Chris Kenna thinks that luxury brands need to wake up. Having figured out a means to target diverse, typically overlooked groups, he has tapped into a whole new, very lucrative consumer base, which brands can only ignore at their peril.
Chris Kenna: Founder and CEO, Brand Advance